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Cunningham, L. (2014-10-21). Reputation. In  (Ed.), Berkshire Beyond Buffett: The Enduring Value of Values. : Columbia University Press,. Retrieved 18 Oct. 2018, from http://columbia.universitypressscholarship.com/view/10.7312/columbia/9780231170048.001.0001/upso-9780231170048-chapter-5.