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Media of ReasonA Theory of Rationality$
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Matthias Vogel

Print publication date: 2012

Print ISBN-13: 9780231150583

Published to Columbia Scholarship Online: November 2015

DOI: 10.7312/columbia/9780231150583.001.0001

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Toward a General Theory of Media

Toward a General Theory of Media

Chapter:
(p.114) 3 Toward a General Theory of Media
Source:
Media of Reason
Author(s):

Matthias Vogel

, Darrell P. Arnold
Publisher:
Columbia University Press
DOI:10.7312/columbia/9780231150583.003.0003

This chapter attempts to develop a general vocabulary for media theory, in order to show that media can be understood as sets of behavioral possibilities that do not necessarily depend on the individuating power of language. A difficulty in developing media theory as an independent theory arises from an interpretationist standpoint, in which case an attempt to construct a viable theory must assume a form in which it is possible to show the plausibility of increasingly decoupling understanding from language. The short version of the resulting formulation, which shall be further explicated in this chapter, is “(M1) Every medium presents a specific number of possibilities for action that arise for the actors.”

Keywords:   media theory, behavioral possibilities, language, interpretationist standpoint, vocabulary

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