Contents
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Social Indicators Social Indicators
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Critique of Social Indicators Critique of Social Indicators
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Community Development of Success Indicators Community Development of Success Indicators
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Broadening Indicators of Success Broadening Indicators of Success
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Framework and Indicators of Latino Small Business Success Framework and Indicators of Latino Small Business Success
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Operational/Economic Success Operational/Economic Success
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Duration of Existence Duration of Existence
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Profitability Profitability
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Number of Employees Number of Employees
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Core Customer Base Core Customer Base
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Owner–Customer Latino-Origin Congruence Owner–Customer Latino-Origin Congruence
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Cultural Capital Success Cultural Capital Success
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Sponsorship of Cultural Events Sponsorship of Cultural Events
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Collections for Funerals, Scholarships, and Disasters Collections for Funerals, Scholarships, and Disasters
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Support of Community Sports Teams Support of Community Sports Teams
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Beautification or Latinization of Neighborhoods Beautification or Latinization of Neighborhoods
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Transnational Connectedness Transnational Connectedness
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Social Capital Success Social Capital Success
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Participation on Boards, Committees, Task Forces, and Coalitions Participation on Boards, Committees, Task Forces, and Coalitions
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Membership in and Creation of Business Associations Membership in and Creation of Business Associations
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Mentorship and Support for Community Economic Development Mentorship and Support for Community Economic Development
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Foster Care Parenting/Mentoring/Volunteering Foster Care Parenting/Mentoring/Volunteering
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Need for Future Research Need for Future Research
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6 Indicators of Success for Latino Small Businesses
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Published:October 2011
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Abstract
This chapter proposes the establishment of social indicators of Latino small business success. The measure of a Latino small business success indicator is limited to three dimensions: operational/economic success, cultural capital success, and social capital success. The economic or operational domain includes the business' duration of existence, profitability, number of employees, core customer base, and owner-customer Latino-origin congruence. The cultural domain seeks to capture and build on cultural assets, and mobilize them to strengthen community bonds. It includes the sponsorship of community social and festivity events; collecting funds for funerals, scholarships, and disasters; support of community sports teams; beautification or Latinization of neighborhoods; and transnational connectedness. With regard to the social domain, social networks are often the primary source of startup capital for Latinos and other groups of color. The social domain includes participation on boards, committees, task forces, and coalitions; membership in and creation of business associations; mentorship and support for community economic development; and foster care parenting/mentoring/volunteering.
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