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The Secret Financial Life of Food: From Commodities Markets to Supermarkets

Online ISBN:
9780231527347
Print ISBN:
9780231156714
Publisher:
Columbia University Press
Book

The Secret Financial Life of Food: From Commodities Markets to Supermarkets

Published:
21 October 2014
Online ISBN:
9780231527347
Print ISBN:
9780231156714
Publisher:
Columbia University Press

Abstract

This book takes a close look at agricultural commodities, from the iconic pork belly to the obscure peppercorn and nutmeg. The results of an investigation are recorded here and show how contracts listed on the Chicago Mercantile Exchange can read like a menu and how market behavior can dictate global economic and culinary practice. This text reveals the economic pathways that connect food to consumer, unlocking the mysteries behind culinary trends, grocery pricing, and restaurant dining. The book travels back to the markets of ancient Rome and medieval Europe, where vendors first distinguished between “spot sales” and “sales for delivery.” It retraces the storied spice routes of Asia and recounts the spice craze that prompted Christopher Columbus's journey to North America, linking these developments to modern-day India's bustling peppercorn market. The book centers its history on the transformation of corn into a ubiquitous commodity and uses oats, wheat, and rye to recast America's westward expansion and the Industrial Revolution. It discusses the effects of such mega-corporations as Starbucks and McDonalds on futures markets and considers burgeoning markets, particularly “super soybeans,” which could scramble the landscape of food finance. The ingredients of American power and culture, and the making of the modern world, can be found in the history of food commodities exchange, and the book connects this unconventional story to the how and why of what we eat.

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