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American Showman
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American Showman: Samuel "Roxy" Rothafel and the Birth of the Entertainment Industry, 1908-1935

Ross Melnick


This book is devoted to the multifaceted career of Samuel “Roxy” Rothafel (1882–1936), who is regularly cited as one of the twelve most important figures in the history of film and radio. It examines his role as the key purveyor of a new film exhibition aesthetic that appropriated legitimate theatre, opera, ballet, and classical music to attract multi-class audiences. It details how Roxy built an influential and prolific career as a film exhibitor, stage producer, radio broadcaster, musical arranger, theatre manager, war propagandist, and international celebrity. It relates key aspects of his ... More

Keywords: Samuel Roxy Rothafel, film, radio, movies, media, broadcasting, propaganda, celebrity, brand, franchise

Bibliographic Information

Print publication date: 2014 Print ISBN-13: 9780231159050
Published to Columbia Scholarship Online: November 2015 DOI:10.7312/columbia/9780231159050.001.0001


Affiliations are at time of print publication.

Ross Melnick, author
Emory University