This book shows diverse organizations how to implement analytics into their decision-making strategies, especially as analytic tools grow increasingly complex. It provides a clear, easily digestible survey of the practice and a detailed understanding of analytics' vast possibilities. It explains how to evaluate different programs and put them to use. Using concrete examples from professional sports teams and case studies demonstrating the use and value of analytics in the field, the book designs a roadmap for managers, general managers, and other professionals as they build their own programs ... More
Keywords: sports analytics, decision-making strategy, analytic tools, professional sports
Print publication date: 2013 | Print ISBN-13: 9780231162920 |
Published to Columbia Scholarship Online: November 2015 | DOI:10.7312/columbia/9780231162920.001.0001 |