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The Greening of Asia: The Business Case for Solving Asia’s Environmental Emergency

Online ISBN:
9780231539203
Print ISBN:
9780231166089
Publisher:
Columbia University Press
Book

The Greening of Asia: The Business Case for Solving Asia’s Environmental Emergency

Published:
7 April 2015
Online ISBN:
9780231539203
Print ISBN:
9780231166089
Publisher:
Columbia University Press

Abstract

This book provides a behind-the-scenes look at what companies in China, India, Japan, Korea, the Philippines, Indonesia, Hong Kong, Singapore, and Thailand are doing to build businesses that will lessen the environmental impact of Asia’s extraordinary economic growth. Dirty air, foul water, and hellishly overcrowded cities are threatening to choke the region’s impressive prosperity. Recognizing a business opportunity in solving social problems, Asian businesses have developed innovative responses to the region’s environmental crises. From solar and wind power technologies to green buildings, electric cars, water services, and sustainable tropical forestry, Asian corporations are upending old business models in their home countries and throughout the world. Companies have the money, the technology, and the people to act—yet support from the government (in the form of more effective, market-friendly policies) and the engagement of civil society are crucial for a region-wide shift to greener business practices. The book paints detailed profiles of what some of these companies are doing and includes a unique appendix that encapsulates the environmental business practices of more than fifty companies.

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