Chapter 4, “Weltcommunication,” deconstructs the notion of the telegraph as a medium of mass communication. Exploring the cable agents’ theory of communication, the chapter shows that due to the actors’ strong emphasis on revenues, the new Weltcommunication was from its beginning based upon geopolitical structures of economic and political interests. Finally, drawing attention to James Gordon Bennett, owner of the New York Herald and the Commercial Cable Company, the chapter explores yet another systemic shift in the organization of the global communication system.
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