This chapter provides a tentative justification of film art, and an exploration of film's future prospects in the twenty-first century. The best possible justification of film art is that it stimulates the cognitive activity of viewers. Film art in general enables the viewers to see the daily reality that surrounds them with fresh eyes. It enlarges the diversity and variety of both the collective and the personal memory; enriches both shared and individual reference frames; offers a wealth of possibilities for how to tell stories about one's position in the world, one's experiences in the past, view on history, and imagination of possible futures; and nourishes the description and understanding of one's own identity. However, the prospect of cinema in the twenty-first century is very uncertain, as the popularity of cinema is being affected by the growing competition in the leisure market.
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