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On Company TimeAmerican Modernism in the Big Magazines$
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Donal Harris

Print publication date: 2016

Print ISBN-13: 9780231177726

Published to Columbia Scholarship Online: September 2017

DOI: 10.7312/columbia/9780231177726.001.0001

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Hemingway’s Disappearing Style

Hemingway’s Disappearing Style

(p.173) Chapter 5 Hemingway’s Disappearing Style
On Company Time

Donal Harris

Columbia University Press

The publication of Hemingway’s The Old Man and the Sea in Life magazine, where it sold more than two million copies in 48 hours, capstones two midcentury debates about the proper format of literature (book or magazine) and the extent to which Hemingway's literary style--and modernism in general--have become synonymous with American popular culture. Simultaneously, the rise of television forces big magazines to conceptualize themselves as a “minor” form in 1950s media culture.

Keywords:   Ernest Hemingway, Life magazine, Esquire, The Old Man and the Sea, Middlebrow, television

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