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Gogerty, N. (2014-07-08). How Moats Affect Cost, Competition, and Customer Forces. In The Nature of Value: How to Invest in the Adaptive Economy. : Columbia University Press. Retrieved 5 Aug. 2021, from https://columbia.universitypressscholarship.com/view/10.7312/columbia/9780231162449.001.0001/upso-9780231162449-chapter-11.