Jump to ContentJump to Main Navigation
Drinking HistoryFifteen Turning Points in the Making of American Beverages$
Users without a subscription are not able to see the full content.

Andrew Smith

Print publication date: 2014

Print ISBN-13: 9780231151177

Published to Columbia Scholarship Online: November 2015

DOI: 10.7312/columbia/9780231151177.001.0001

Show Summary Details
Page of

PRINTED FROM COLUMBIA SCHOLARSHIP ONLINE (www.columbia.universitypressscholarship.com). (c) Copyright University of Minnesota Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CUPSO for personal use.date: 22 June 2021

Cider’s Last Hurrah

Cider’s Last Hurrah

Chapter:
(p.77) 5 Cider’s Last Hurrah
Source:
Drinking History
Author(s):

Andrew F. Smith

Publisher:
Columbia University Press
DOI:10.7312/columbia/9780231151177.003.0005

This chapter first describes the key role of hard cider in the 1840 presidential elections. Whig candidate General William Henry Harrison, who ran against incumbent Martin Van Buren, was promoted as the “log cabin and hard cider candidate”—a man of the people who drank cider, the “poor man’s beverage,” while Van Buren sipped champagne. On Election Day in November 1840, Harrison won both the popular and electoral votes. But despite its role in Harrison’s electoral victory, hard cider faced a dim future. The remainder of the chapter discusses the rise of the American temperance movement in the late eighteenth century; temperance advocates’ expansion of their prohibitions to all kinds of alcohol, including beer, wine, and cider; and the declining cider consumption well before the temperance movement called for its total prohibition.

Keywords:   hard cider, temperance movement, William Henry Harrison, president, Whigs, Martin Van Buren

Columbia Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us .