This book has demonstrated how Relentless Monetization (RM) provides a sound basis by which to practice smart philanthropy. RM offers a straightforward and transparent way to compare the value of one philanthropic option against another, thereby providing a means for squeezing the most benefit from every philanthropic dollar—that is, a means for making smart philanthropic decisions. Although the book has documented the use of RM by the Robin Hood Foundation, the fundamental principles fully apply to other philanthropic purposes. The power of RM lies in its consistent and persistent application of benefit/cost analysis. But although the arithmetic of benefit/cost ratios is essential, providing funders and nonprofit organizations a powerful diagnostic tool by which to assess and improve their activities, RM is bigger than arithmetic. It is more than chasing high ratios. It works best when supplemented by rich observation.
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