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Everyday ReadingPoetry and Popular Culture in Modern America$
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Mike Chasar

Print publication date: 2012

Print ISBN-13: 9780231158657

Published to Columbia Scholarship Online: November 2015

DOI: 10.7312/columbia/9780231158657.001.0001

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PRINTED FROM COLUMBIA SCHOLARSHIP ONLINE (www.columbia.universitypressscholarship.com). (c) Copyright University of Minnesota Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CUPSO for personal use.date: 22 September 2021

Invisible Audiences

Invisible Audiences

(p.80) Chapter 2 Invisible Audiences
Everyday Reading

Mike Chasar

Columbia University Press

This chapter examines radio poetry from two perspectives: the radio host who served as a link between public and corporate interests, and the audience with whom the host is in constant collaboration. Radio personalities like Ted Malone and Tony Wons were compelled to balance relationships with various stakeholders—home audiences on one hand, corporate radio's commercial base on the other—whose interests were not synchronized. Their solutions to this crisis took different forms, but the chapter focuses on how a guiding metaphor of poetry scrapbooking, together with the poetics of abstraction specifically enabled them to deal with such crises. The chapter aims to provide an example of the emergence of new media through partially replicating and innovating upon what came before.

Keywords:   radio poetry, radio host, radio audience, Ted Malone, Tony Wons, poetry scrapbooking, abstraction, new media

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