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Everyday ReadingPoetry and Popular Culture in Modern America$
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Mike Chasar

Print publication date: 2012

Print ISBN-13: 9780231158657

Published to Columbia Scholarship Online: November 2015

DOI: 10.7312/columbia/9780231158657.001.0001

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Popular Poetry and the Program Era

Popular Poetry and the Program Era

(p.188) Chapter 5 Popular Poetry and the Program Era
Everyday Reading

Mike Chasar

Columbia University Press

This chapter begins by discussing the events of the University of Iowa Writers' Workshop, headed by director Paul Engle, in an effort to demonstrate the shift that took place regarding how “serious” literature would come to be produced and funded in the United States after World War II. Up until the Cold War and the emergence of literary critic Mark McGurl's program era, there were no available creative writing training and careers in higher education for aspiring and accomplished poets. The chapter cites McGurl's The Program Era: Postwar Fiction and the Rise of Creative Writing, which analyzes how the institutionalization of creative writing has affected American fiction, as well as the works of Engle in order to show how the popular poetry organized a relationship between two institutions of literary influence in Cold War America: the university-based creative writing workshop and Hallmark Inc.

Keywords:   University of Iowa Writers' Workshop, Paul Engle, Mark McGurl, program era, creative writing, American fiction, popular poetry, creative writing workshop, Hallmark Inc

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