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Theos Bernard, the White LamaTibet, Yoga, and American Religious Life$
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Paul Hackett

Print publication date: 2014

Print ISBN-13: 9780231158879

Published to Columbia Scholarship Online: November 2015

DOI: 10.7312/columbia/9780231158879.001.0001

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PRINTED FROM COLUMBIA SCHOLARSHIP ONLINE (www.columbia.universitypressscholarship.com). (c) Copyright University of Minnesota Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CUPSO for personal use.date: 20 September 2021

“The Clipper Ship of the Imagination”

“The Clipper Ship of the Imagination”

(p.274) Nine “The Clipper Ship of the Imagination”
Theos Bernard, the White Lama

Paul G. Hackett

Columbia University Press

This chapter focuses on Theos Casimir Bernard's efforts to capitalize on the fame that he gained following his adventure in Tibet. While Theos was making his way back to India, Dorje Tharchin had begun promoting him as the latest great explorer of Tibet. In the midst of his campaign, Theos received a telegram from Viola Wertheim back in the States: her mother had died. He instead asked Viola to wire him more money and flew by commercial plane back to England, where he quickly reconnected with people he thought could provide him with sufficient support for a successful application to Oxford University. Theos used every scrap of paper or event as an opportunity for self-promotion. He even wrote a letter to President Franklin D. Roosevelt, requesting the opportunity to meet with him and present the Tibetan letters he was couriering. A crucial part of Theos's plan was to remain constantly in the press. He tried to do newspaper and radio interviews in nearly every town he visited—both to promote his talks and to promote his forthcoming book.

Keywords:   press, Theos Casimir Bernard, Tibet, India, Dorje Tharchin, Viola Wertheim, England, Oxford University, self-promotion, Franklin D. Roosevelt

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