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American ShowmanSamuel "Roxy" Rothafel and the Birth of the Entertainment Industry, 1908-1935$
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Ross Melnick

Print publication date: 2014

Print ISBN-13: 9780231159050

Published to Columbia Scholarship Online: November 2015

DOI: 10.7312/columbia/9780231159050.001.0001

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“The Man Who Gave the Movies a College Education”

“The Man Who Gave the Movies a College Education”

Roxy, Rapee, and Motion Pictures at the Capitol Theatre (1919–1922)

(p.171) 4. “The Man Who Gave the Movies a College Education”
American Showman

Ross Melnick

Columbia University Press

This chapter discusses Roxy's career from 1919–1922. In January 1919 Roxy resigned his position as manager of the Rivoli and Rialto, prompted by organizational disputes with the theater owners and his search for a way to express himself further as an artist. In the fall of 1919 he became “national director of moving picture presentation” for Goldwyn Pictures. In 1920 he was named new director of presentations of Capitol Theatre in New York, after Samuel Goldwyn and his backers acquired a controlling interest in Capitol. Between 1920 and 1922, the Capitol Theatre became the most lauded theater in the United States due to its enormous size and, more importantly, Roxy's selection of feature films and their accompanying elaborate presentations.

Keywords:   film exhibitors, motion pictures, Goldwyn Pictures, Samuel Goldwyn, Capitol Theatre

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