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Me Medicine vs. We MedicineReclaiming Biotechnology for the Common Good$
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Donna Dickenson

Print publication date: 2016

Print ISBN-13: 9780231159753

Published to Columbia Scholarship Online: November 2015

DOI: 10.7312/columbia/9780231159753.001.0001

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PRINTED FROM COLUMBIA SCHOLARSHIP ONLINE (www.columbia.universitypressscholarship.com). (c) Copyright University of Minnesota Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CUPSO for personal use.date: 03 June 2020

A Reality Check for Personalized Medicine

A Reality Check for Personalized Medicine

Chapter:
(p.1) 1 A Reality Check for Personalized Medicine
Source:
Me Medicine vs. We Medicine
Author(s):

Donna Dickenson

Publisher:
Columbia University Press
DOI:10.7312/columbia/9780231159753.003.0001

This introductory chapter presents the book’s intention to give accurate, current medical and scientific evidence regarding Me mMdicine and We Medicine, as well as locating the new technologies in their ethical and political context. These new personalized technologies, catered by Me Medicine, imply two assumptions: that mankind is on the edge of a “true revolution in medicine” to make it more individualized, and that “individual” is better than “social.” The chapter provides four reasons why people might be convinced to buy into personalized medicine. First, threat and contamination; second, narcissism and “bowling alone;” third, corporate interests and political neoliberalism; and finally, the sanctity of choice and autonomy. The chapter generally expresses concern that Me Medicine is eclipsing We Medicine, that people are failing to recognize that biotechnology can and should serve the common good.

Keywords:   Me Medicine, We Medicine, personalized medicine, biotechnology

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