People and Products That Travel
People and Products That Travel
This chapter details the advantages of the commercial movement of products. In the “gastronomic voyage in Italy” proposed by the Milanese scholar Ortensio Lando in 1548, he emphasized that in order to understand the country, it is important to know the gastronomic specialties of its various regions. At the forefront of his itinerary are cold cuts, cheeses, and preserves, which shows that the food specialties with commercial potential—those that reach the market and that can even travel distances because of their durability—constitute the fabric of shared skills and tastes. Since money is required to acquire these products, eating foods that come from afar is a sign of social advantage.
Keywords: commercial products, Ortensio Lando, gastronomic specialties, preserves
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