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Creamy and CrunchyAn Informal History of Peanut Butter, the All-American Food$
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Jon Krampner

Print publication date: 2014

Print ISBN-13: 9780231162333

Published to Columbia Scholarship Online: November 2015

DOI: 10.7312/columbia/9780231162333.001.0001

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Peanut Butter Goes International

Peanut Butter Goes International

(p.125) Ten Peanut Butter Goes International
Creamy and Crunchy

Jon Krampner

Columbia University Press

This chapter focuses on peanut butter's presence in the international market. Peanut butter got its start in the 1890s, at the same time as the American empire, and eventually spread around the world. Although countries such as Haiti and the Netherlands have their own distinctive peanut butter traditions, it is mainly found overseas wherever there are American expatriates, the American military, and locals who deal with them. Germany, which is top-heavy with U.S. military bases, is the number two importer of U.S. peanut butter. Of people in India who eat peanut butter, 75 percent are from the United States, 24 percent from other countries, and only 1 percent from India. Today, peanut butter is present in North America, Europe, Australia, Russia, Asia, and the Middle East. According to Skippy executive John Moorhead, Skippy is the world's leading peanut butter by virtue of its export sales.

Keywords:   peanut butter, Haiti, Germany, United States, North America, Europe, Australia, Russia, Asia, Middle East

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