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Creamy and CrunchyAn Informal History of Peanut Butter, the All-American Food$
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Jon Krampner

Print publication date: 2014

Print ISBN-13: 9780231162333

Published to Columbia Scholarship Online: November 2015

DOI: 10.7312/columbia/9780231162333.001.0001

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“But Is It Still Peanut Butter?”

(p.96) Eight Jif
Creamy and Crunchy

Jon Krampner

Columbia University Press

This chapter charts the history of the Jif brand of peanut butter. In 1946 William T. Young, who served stateside as an officer in the ordnance branch of the U.S. Army during World War II, started his own peanut butter company called Big Top. Twelve years later, this company would give birth to Jif. During the postwar period, the peanut industry was revolutionized by new equipment. In 1950, the Lilliston Company of Albany, Georgia, successfully demonstrated a fully mechanized peanut combine. Peanut farmers' ability to harvest their crops more efficiently contributed to the postwar boom in peanut butter sales. The increase in production of peanut butter in the postwar period made it a good business for Young. On August 22, 1955, his company, W. T. Young Foods, was bought by Procter & Gamble. On July 2, 1959, the Food and Drug Administration proposed a standard of identity for peanut butter that would set the stage for hearings involving the industry.

Keywords:   history, Jif, peanut butter, William T. Young, Big Top, peanut industry, W. T. Young Foods, Procter & Gamble, Food and Drug Administration, hearings

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