This introductory chapter argues that eliminating the leaders of al-Qaeda and crushing its network in a single locale are insufficient strategies to achieve total victory against global jihad. Though American bullets pinned down Osama bin Laden, global jihad remains a powerful force amassing followers all over the globe, untouched by bullets. The U.S. needs to confront al-Qaeda ideologically with an effective counternarrative, and this requires a full understanding of al-Qaeda's strategic thinking. On that note, the book has three main objectives: to demonstrate that al-Qaeda and its allies have a detailed, and coherent strategy for their goals, to describe that strategy from the perspective of key al-Qaeda strategists, and to suggest some basic principles of an effective counternarrative to al-Qaeda.
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