This concluding chapter first addresses the question of what the case of the Chinese script tell us about the fate and possible future of writing in the age of new media and interculturality. It argues that while new media changes and challenges existing distributions of communicative functions, potentially privileging nonlinguistic means of representation and devaluing linguistically and culturally specific scripts, digitality also offers new medial imaginaries, new symbolic shapes according to which existing scripts can be reinvented and charged with new ideological, cultural, and aesthetic value. The chapter then reflects on ideographic architecture—the REN Building in Shanghai by Danish architectural firm BIG—which illustrates the new vicissitudes of the Chinese written character as a medium for culture in especially stark terms.
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