Impresario of Indiewood
Impresario of Indiewood
Soderbergh as Sellebrity Auteur
This chapter considers extratextual factors of Soderbergh's filmmaking practice, outlining the issues of finance and fame that must be negotiated by the ‘sellebrity auteur’. The term sellebrity auteur is a paradoxical concept that signals the complexities and contradictions of contemporary commercial cinematic authorship, in which the sellebrity auteur injects a consideration of commerce, promotion, and celebrity into conventional theories of authorship. Soderbergh and Clooney's production company, Section Eight, is an example of this economic position in filmmaking, as it focuses on distributing challenging films to the multiplex and shielding them from studio interference. Furthermore, this concern for economics manifests itself within Soderbergh's films, as does the role of celebrity. Soderbergh has transformed his name into a valuable, reliable commodity and exploited his celebrity, as well as that of his A-list co-conspirators, in order to sustain his prolific cinematic output over several decades.
Keywords: extratextual factors, sellebrity auteur, finance, fame, Section Eight, economics, celebrity, Steven Soderbergh
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