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The Cinema of Steven SoderberghIndie Sex, Corporate Lies, and Digital Videotape$
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Andrew deWaard and R. Colin Tait

Print publication date: 2013

Print ISBN-13: 9780231165518

Published to Columbia Scholarship Online: November 2015

DOI: 10.7312/columbia/9780231165518.001.0001

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Impresario of Indiewood

Impresario of Indiewood

Soderbergh as Sellebrity Auteur

(p.37) Chapter Two Impresario of Indiewood
The Cinema of Steven Soderbergh

Andrew deWaard

R. Colin Tait

Columbia University Press

This chapter considers extratextual factors of Soderbergh's filmmaking practice, outlining the issues of finance and fame that must be negotiated by the ‘sellebrity auteur’. The term sellebrity auteur is a paradoxical concept that signals the complexities and contradictions of contemporary commercial cinematic authorship, in which the sellebrity auteur injects a consideration of commerce, promotion, and celebrity into conventional theories of authorship. Soderbergh and Clooney's production company, Section Eight, is an example of this economic position in filmmaking, as it focuses on distributing challenging films to the multiplex and shielding them from studio interference. Furthermore, this concern for economics manifests itself within Soderbergh's films, as does the role of celebrity. Soderbergh has transformed his name into a valuable, reliable commodity and exploited his celebrity, as well as that of his A-list co-conspirators, in order to sustain his prolific cinematic output over several decades.

Keywords:   extratextual factors, sellebrity auteur, finance, fame, Section Eight, economics, celebrity, Steven Soderbergh

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