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The Greening of AsiaThe Business Case for Solving Asia’s Environmental Emergency$
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Mark Clifford

Print publication date: 2015

Print ISBN-13: 9780231166089

Published to Columbia Scholarship Online: November 2015

DOI: 10.7312/columbia/9780231166089.001.0001

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PRINTED FROM COLUMBIA SCHOLARSHIP ONLINE (www.columbia.universitypressscholarship.com). (c) Copyright University of Minnesota Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CUPSO for personal use.date: 21 September 2021

“Water Is More Important than Oil”

“Water Is More Important than Oil”

(p.141) 6 “Water Is More Important than Oil”
The Greening of Asia

Mark L. Clifford

Columbia University Press

This chapter highlights three different actions that some governments and companies are taking in the face of water scarcity, deforestation, and other environmental challenges. The first is the Ayala Group, one of the Philippines’s largest conglomerates. Building on its success, Ayala’s Manila Water subsidiary is partnering with the Philippine government and the Asian Development Bank to design a broader water-management strategy that seeks to protect watersheds and clean up the Pasig River running through central Manila. The second one is Singapore, a nation whose very existence is at risk because of a lack of water, has now emerged as a global leader in water treatment technology. Today, about one third of its water comes from treated wastewater. The third is Hong Kong-based Esquel, one of the world’s largest shirt makers, which has included water conservation and treatment as part of a hard-headed business approach that has led to both increased innovation and cost savings.

Keywords:   water scarcity, Ayala Group, Philippines, Manila Water, water management, Pasig River, Singapore, water treatment, Esquel, water conservation

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