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Smart MachinesIBM's Watson and the Era of Cognitive Computing$
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Steve Hamm and John Kelly

Print publication date: 2013

Print ISBN-13: 9780231168564

Published to Columbia Scholarship Online: November 2015

DOI: 10.7312/columbia/9780231168564.001.0001

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Handling Big Data

Handling Big Data

(p.43) 3 Handling Big Data
Smart Machines

John E. Kelly

Steve Hamm

Columbia University Press

This chapter looks at the new approach that computers will need for managing and analyzing data. Today, a new force emerges in society and business: big data. Organizations and individuals are faced with a torrent of data, everything from structured information, such as transaction records, to a wide variety of unstructured information—still images, video, audio, and sensor data. Thus, there is a need to develop new systems of data storage, management, and analytic tools that will improve people's ability to gather, meld, and decode huge amounts of data as well as perform complex tasks in real time. This new generation of tools must be designed to handle the four Vs of big data: volume, variety, velocity, and veracity. The combination of massive amounts of information and the tools to deal with it creates a new opportunity that has huge implications for business, society, and individuals.

Keywords:   big data, structured information, unstructured information, data storage, data management, analytic tools

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