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Bollywood's IndiaA Public Fantasy$
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Priya Joshi

Print publication date: 2015

Print ISBN-13: 9780231169615

Published to Columbia Scholarship Online: November 2015

DOI: 10.7312/columbia/9780231169615.001.0001

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Bollywood’s India

Bollywood’s India

(p.1) 1 Bollywood’s India
Bollywood's India
Priya Joshi
Columbia University Press

This chapter presents a brief overview of the development of Hindi film industry, later coined the “Bollywood.” The arrival of the cinematograph in India in 1896 had been warmly welcomed, evident when Prime Minister Jawaharlal Nehru further promoted its use in filmmaking. Nehru envisioned the amalgamation of Indian institutions, customs, cultures, and ideals in the form of public fantasy, which were to be depicted in films. The Hindi film industry, as informed by Nehru’s visions for popular cinema, inextricably linked themes such as the society, politics, and pleasure. In addition, the film industry was influenced by the sentiments during the 1950s and reinforced during the revolutionary decade of the 1970s. Consequently, it saw the impressive popular reception during the decades beyond.

Keywords:   Hindi film industry, Bollywood, cinematograph, India, Prime Minister Jawaharlal Nehru, 1950s, 1970s

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