Presenting stallone/stallone Presents
This introductory chapter provides a background of Sylvester Stallone's work as writer, director, and actor, and catalogues his global impact and iconicity. Brought to international attention in 1976 with Rocky, Stallone became a top star in the 1980s as a result of Rocky III (1982), Rocky IV (1985), and Rambo: First Blood Part II (1985). During that decade, as screenwriter and performer, he helped launch a new kind of ‘hard body’ action hero and re-established traditional values, promoting a rugged, macho individualism that was nevertheless in tune with the times' emphasis on fitness and vigilante defence. Most of his films have provided comfort, cult, and camp entertainment to audiences in theatres, on TV, VHS, DVD, and online due to Stallone-the-star's iconic appeal. Indeed, thirty-five years after his start in film, Stallone's influence remains so great that whether onscreen or behind the scenes, he functions as an ‘auteur’.
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