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The Reagan EraA History of the 1980s$
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Doug Rossinow

Print publication date: 2015

Print ISBN-13: 9780231169882

Published to Columbia Scholarship Online: November 2015

DOI: 10.7312/columbia/9780231169882.001.0001

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The Winner

The Winner

(p.161) Nine The Winner
The Reagan Era

Doug Rossinow

Columbia University Press

This chapter focuses on the run-up to the 1984 elections. From 1983 to early 1984, the White House focused on methodically removing obstacles from the path to Reagan’s reelection. Their efforts included strengthening the long-term finances of the Social Security system; changing the perception of the president’s indifference toward the disadvantaged; and addressing the stream of corruption scandals and allegations surrounding his appointees. For his second term, Reagan ran less as a guardian of conservative policies than as a suitable champion of national pride and rebirth, almost as a figure above politics. His campaign showcased a speech Reagan delivered in June on the cliffs of Normandy commemorating the D-Day invasion of Europe in 1944, and tied him closely to the 1984 Summer Olympics in Los Angeles. On Election Day, Reagan secured 58.8 percent of the vote against 40.6 percent for Mondale.

Keywords:   White House, Reaganism, presidential elections, politics, reelection

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