The introduction introduces progressive and radical activists who established small businesses in the 1960s and ‘70s to advance the goals of social justice and political transformation through the examples of the Psychedelic Shop, Drum and Spear Bookstore, Diana Press, and SaferWay. These businesses grew out of the New Left and the era’s “movement of movements” that included civil rights, Black Power, feminism, pacifism, environmentalism, and the hippie counterculture. With their small, politically informed, and often struggling shops, activist entrepreneurs offered alternatives to what they saw as the homogenous, discriminatory, and spiritually bankrupt consumer culture of chain stores, modern industrial production, and multinational corporations. Activist entrepreneurs re-envisioned the products, places, and processes of American business.
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