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From Head Shops to Whole FoodsThe Rise and Fall of Activist Entrepreneurs$
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Joshua Clark Davis

Print publication date: 2017

Print ISBN-13: 9780231171588

Published to Columbia Scholarship Online: January 2019

DOI: 10.7312/columbia/9780231171588.001.0001

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(p.1) Introduction
From Head Shops to Whole Foods

Joshua Clark Davis

Columbia University Press

The introduction introduces progressive and radical activists who established small businesses in the 1960s and ‘70s to advance the goals of social justice and political transformation through the examples of the Psychedelic Shop, Drum and Spear Bookstore, Diana Press, and SaferWay. These businesses grew out of the New Left and the era’s “movement of movements” that included civil rights, Black Power, feminism, pacifism, environmentalism, and the hippie counterculture. With their small, politically informed, and often struggling shops, activist entrepreneurs offered alternatives to what they saw as the homogenous, discriminatory, and spiritually bankrupt consumer culture of chain stores, modern industrial production, and multinational corporations. Activist entrepreneurs re-envisioned the products, places, and processes of American business.

Keywords:   Activist entrepreneurs, social movements, products, places, processes, participatory economics

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