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After the American Century – The Ends of U.S. Culture in the Middle East - Columbia Scholarship Online
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After the American Century: The Ends of U.S. Culture in the Middle East

Brian Edwards


When Henry Luce announced in 1941 that we were living in the “American century,” he believed that the international popularity of American culture made the world favorable to U.S. interests. Now, in the digital twenty-first century, the American century has been superseded, as American movies, music, video games, and television shows are received, understood, and transformed. How do we make sense of this shift? Building on a decade of fieldwork in Cairo, Casablanca, and Tehran, Brian T. Edwards maps new routes of cultural exchange that are innovative, accelerated, and full of diversions. Shape ... More

Keywords: cultural exchange, soft power, circulation, appropriation, Iran

Bibliographic Information

Print publication date: 2015 Print ISBN-13: 9780231174008
Published to Columbia Scholarship Online: May 2016 DOI:10.7312/columbia/9780231174008.001.0001


Affiliations are at time of print publication.

Brian Edwards, author
Northwestern University

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