Curating Film Theatres
Curating Film Theatres
This chapter discusses the programme and audience of a film theatre. In film curating, the curator needs to know the films and the audience. A film programme can be based on a specific actor, actress, director, or producer; countries of production; genres, film movements, and film styles; or a subject-related theme, connected to the reception side of films. In order to curate a distinguished cinema programme, it is most useful to explore the historical and current track records of prestigious cinema venues in several territories, be it film theatres, festivals, or archives. Their programme notes and catalogues contain many examples of the best practices of creative curating. Meanwhile, in attracting an audience, a film curator has to reflect upon the best practices of the four famous areas of focus on customers: creating Attention, Interest, Desire, and Action (AIDA) in relation to the film programme.
Keywords: film theatre, film curating, film programme, film audience, AIDA
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