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Better PresentationsA Guide for Scholars, Researchers, and Wonks$
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Jonathan Schwabish

Print publication date: 2016

Print ISBN-13: 9780231175210

Published to Columbia Scholarship Online: September 2017

DOI: 10.7312/columbia/9780231175210.001.0001

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The Data Visualization Slide

The Data Visualization Slide

(p.83) 5 The Data Visualization Slide
Better Presentations

Jonathan Schwabish

Columbia University Press

One of the primary visual elements researchers will use in their presentations is graphs, charts, and other visualizations to show estimates and findings. Because we are more likely to remember and recall information when it is presented visually, your graphs can have a profound effect on your audience, especially when they are created keeping the audience’s needs in mind. You can create more effective visualizations by using certain elements such as color, lines, shapes, and markings to highlight and show your data. But when you do so, be sure to link your text and your graphs and minimize or eliminate non-data elements like gridlines, tick marks, and data labels.

Keywords:   preattentive processing, layering graphs, visualize, unify, focus, dataviz, data visualization, spaghetti charts, pie charts, rainbow color

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