- Title Pages
- Dedication
- Preface
-
Introduction A New Approach to Wine Tasting -
Part I Fluid Dynamics of Wine Tasting -
Chapter One Sip and Saliva -
Chapter Two The Tongue -
Chapter Three Respiration and Wine Aromas -
Chapter Four The Pathway for Retronasal Airflow -
Chapter Five Swallow, Aroma Burst, and Finish -
Part II How Sensory Systems Create the Taste of Wine -
Chapter Six Sight -
Chapter Seven Orthonasal Smell -
Chapter Eight Orthonasal Smell -
Chapter Nine Orthonasal Smell -
Chapter Ten Touch and the Mouthfeel of Wine -
Chapter Eleven Taste Modalities and Wine Tasting -
Chapter Twelve Creating Taste Perception -
Chapter Thirteen Retronasal Smell -
Chapter Fourteen Retronasal Smell -
Chapter Fifteen Retronasal Smell -
Part III How Central Brain Systems Create the Pleasure of the Taste of Wine -
Chapter Sixteen Wine Tasting, Gender, and Aging -
Chapter Seventeen Memory and Wine Tasting -
Chapter Eighteen The Language of Wine Tasting -
Chapter Nineteen Pleasure -
Chapter Twenty Practical Applications of Neuroenology to the Pleasure of Wine Tasting -
Appendix A Wine-Tasting Tutorial with Jean-Claude Berrouet - Bibliography
- Index
Pleasure
Pleasure
The Final Judge in Wine Tasting
- Chapter:
- (p.162) Chapter Nineteen Pleasure
- Source:
- Neuroenology
- Author(s):
Gordon M. Shepherd
- Publisher:
- Columbia University Press
Like everything else involved in the taste of wine, the pleasure that a good wine gives is created by the brain. A half century of research has identified centers in the brain whose stimulation creates the feeling of pleasure. These are especially related to the hypothalamus, the cingulate cortex, and the deep regions of the forebrain. Current studies of these areas are distinguishing between the behavior of “liking” something, and “wanting” it. The higher sensory centers we have discussed merge into this pleasure network to constitute the “human brain flavor system”. Research has even gone so far that the pleasantness of the aroma of given molecule can be predicted from its molecular structure. The future will hold many opportunities like this to unite brain science with enology to advance our understanding of wine flavor.
Keywords: pleasure center, basal forebrain, hypothalamus, cingulate cortex, liking, wanting, human brain flavor system, human pleasure network, principal component analysis
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- Title Pages
- Dedication
- Preface
-
Introduction A New Approach to Wine Tasting -
Part I Fluid Dynamics of Wine Tasting -
Chapter One Sip and Saliva -
Chapter Two The Tongue -
Chapter Three Respiration and Wine Aromas -
Chapter Four The Pathway for Retronasal Airflow -
Chapter Five Swallow, Aroma Burst, and Finish -
Part II How Sensory Systems Create the Taste of Wine -
Chapter Six Sight -
Chapter Seven Orthonasal Smell -
Chapter Eight Orthonasal Smell -
Chapter Nine Orthonasal Smell -
Chapter Ten Touch and the Mouthfeel of Wine -
Chapter Eleven Taste Modalities and Wine Tasting -
Chapter Twelve Creating Taste Perception -
Chapter Thirteen Retronasal Smell -
Chapter Fourteen Retronasal Smell -
Chapter Fifteen Retronasal Smell -
Part III How Central Brain Systems Create the Pleasure of the Taste of Wine -
Chapter Sixteen Wine Tasting, Gender, and Aging -
Chapter Seventeen Memory and Wine Tasting -
Chapter Eighteen The Language of Wine Tasting -
Chapter Nineteen Pleasure -
Chapter Twenty Practical Applications of Neuroenology to the Pleasure of Wine Tasting -
Appendix A Wine-Tasting Tutorial with Jean-Claude Berrouet - Bibliography
- Index
