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NeuroenologyHow the Brain Creates the Taste of Wine$
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Gordon M. Shepherd

Print publication date: 2016

Print ISBN-13: 9780231177009

Published to Columbia Scholarship Online: January 2019

DOI: 10.7312/columbia/9780231177009.001.0001

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Practical Applications of Neuroenology to the Pleasure of Wine Tasting

Practical Applications of Neuroenology to the Pleasure of Wine Tasting

Chapter:
(p.168) Chapter Twenty Practical Applications of Neuroenology to the Pleasure of Wine Tasting
Source:
Neuroenology
Author(s):

Gordon M. Shepherd

Publisher:
Columbia University Press
DOI:10.7312/columbia/9780231177009.003.0021

This chapter provides a summary of the contents of the book through new studies, including consumers’ preferences in the alcohol content of wines; whether price impacts pleasure; and how experts in wine have different taste experiences than others.

Keywords:   Alcohol content, Experienced pleasure, Expertise, Brain, Taste, Wine

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