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Minor Characters Have Their DayGenre and the Contemporary Literary Marketplace$
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Jeremy Rosen

Print publication date: 2016

Print ISBN-13: 9780231177443

Published to Columbia Scholarship Online: September 2017

DOI: 10.7312/columbia/9780231177443.001.0001

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“An Insatiable Market” For Minor Characters

“An Insatiable Market” For Minor Characters

Genre in the Contemporary Literary Marketplace

(p.117) Chapter Three “An Insatiable Market” For Minor Characters
Minor Characters Have Their Day

Jeremy Rosen

Columbia University Press

Argues that minor-character elaboration has flourished because it serves the strategic needs of producers in the consolidated global publishing industry. Genre fiction appeals to large-scale publishers because it minimizes risk by deploying proven formulae and aiming at established audiences. Minor-character elaboration adds to this several particular qualities. It allows producers to annex the prestige of the traditional literary canon while assimilating the perspectives of female and minority subjects, and so appeal to an educated, well-read demographic, as well as identity-groups that are reconceived as target publics.

Keywords:   Canon, Women, Minorities, Publishing, Identity groups

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